Privacy Policy

This Privacy Policy governs the manner in which ESP Parties (“we,””us,” or “our”), operating at www.espparties.com, collects, uses, maintains, and discloses information collected from users (each, a “User”) of the Site and our luxury photo booth services.1. Information We Collect

We collect various types of information to provide and improve our services.

Personal Information You Provide

We collect personal identification information directly from you when you:

Inquire about or book our services (e.g., through contact forms or booking systems).
Communicate with us via email or phone.
Provide payment details (processed by third parties).

This information may include:

Name, email address, and phone number.
Event details, such as event date, location, guest count, and specific requests for customization.
Billing information, which is securely processed by our third-party payment providers.

Event Media (Photos and Videos)

During your event, our photo booths capture images, GIFs, videos, and boomerangs. This media may contain personal data (e.g., likeness and appearance) of you and your guests. This media is typically delivered digitally via a Social Sharing Station (text, email, or QR code) or through a password-protected post-event gallery.

Usage and Technical Data

When you visit our website, we automatically collect certain technical information that your browser sends.

This “Usage Data” may include:

Your computer’s Internet Protocol address (IP address) and approximate geographic location.
Browser type and version, device identifiers, and operating system.
Pages visited, the time and date of your visit, and time spent on those pages.
Metadata associated with event images or videos (e.g., viewing, downloading, sharing activity).

Tracking Technologies and Cookies

We use cookies and similar tracking technologies (like beacons and scripts) to track activity on our Site and store certain information to enhance your user experience and analyze website traffic. You can adjust your browser settings to refuse cookies, but this may affect website functionality.

How We Use Your Information

We use the collected information for the following purposes:

To Provide Services: To manage your booking, deliver our photo booth experiences, coordinate event setup, and fulfill customization requests.
To Process Payments: To complete transactions and manage financial records through secure third-party payment processors.
AI and Automated Processing: We use cutting-edge AI, machine learning, and automated tools to provide specialized features like Virtual Background Removal, generative effects, AI photo enhancements, and stylized images. By using our AI services, you consent to this processing, which may alter the appearance or presentation of the photos.
To Communicate With You: To respond to your inquiries, provide updates about your booking, and share relevant information.
For Marketing and Promotion: We may use event media (photos and videos) for promotional purposes on our website, social media, and marketing materials, but generally only with your client consent via a signed Model Release or Gallery Release form.
To Improve Our Offerings: We use usage and technical data for data analysis, identifying trends, and enhancing our website and services.

How We Share Your Information

We do not sell or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers: We share necessary information with trusted third-party vendors who assist us in operating our business, such as payment processors (e.g., Stripe), booking software (e.g., GoodShuffle Pro), website hosting, and media delivery (e.g., Dropbox). These third parties are required to protect your data.
Legal Compliance and Protection: We may disclose your information when required by law, regulation, legal process, or if we believe it is necessary to protect our rights, property, or the personal safety of our users or the public.
Business Transfer: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity.

Data Security and Retention

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, or destruction. However, no transmission over the internet or electronic storage method is completely secure, and we cannot guarantee absolute security.

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Photos and videos captured by the photo booth are typically retained for 1 year after the event, unless you request deletion sooner.

Your Privacy Rights and Choices

You have the following rights regarding your personal information:

Access, Correction, and Deletion: You have the right to request access to your personal data, correct inaccurate information, or request the deletion of your personal data, subject to certain legal exceptions.
Opt-Out of Marketing: If you wish to opt out of marketing communications or prefer not to have your event photos/media used in our promotional materials, you must notify us in writing. You may also unsubscribe from email correspondence by following the instructions at the bottom of each email.
Withdraw Consent for Media: If you have previously consented to the public use of your event media, you may withdraw that consent by contacting us.

Children’s Privacy

Our website and services are not intended for, nor directed at, children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly. Photos involving minors will never be used in marketing materials without explicit parental or guardian consent.

External Link

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites and encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we do, we will revise the “Effective Date” at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

ESP Parties
Email: espparties@gmail.com
Phone: 978.457.5290
Address: Groveland, MA